It has been said that “No one cares what you know until they know that you care.” Nowhere is the truth of this more evident than in the relationship between coach and client. To be effective, a coach must be able to truly love his client, and build the foundation of their relationship on that love.
What is love, and why is it so important to achieving results in coaching? Real love is caring about the happiness of another person without expecting anything in return. Real love is always unconditional. The most fundamental aspect of the relationship between coach and client is that the client must be able to know that the coach truly cares about their well-being. When someone hires a coach, they are relying upon that coach to help them improve and to give them her very best, without reservation.